#global-k-wave-tag Articles

SM's STE venture with Tencent Music turns China from a distribution market into a platform-backed K-pop production test.

Netflix's own viewing data suggests Squid Game is strongest when its Korean identity stays at the center.

Netflix tests a bigger Asian genre IP strategy as Yeon Sang-ho and Shioli Kutsuna return Parasyte to global streaming.

CIIU introduce Step By Step through an official JYP Entertainment music video and a clear cross-platform fan route.

Netflix and Korea Tourism use Jae-seok's B&B Rules! to turn K-content viewing into a practical travel campaign.

Maggie Kang’s LG Twins first pitch shows how KPop Demon Hunters is turning streaming success into live K-Wave franchise power.

Lee Jun-ki returns to TV in kiDnap GAME, a Korea-Japan-Hong Kong survival thriller set across seven Asian cities.

Song Ga-in's sold-out Vietnam concert, featuring traditional gugak instruments and full audience sing-alongs, marks a quiet but significant milestone for K-trot's international expansion.

When BTS took the stage at Gwanghwamun Square on March 21, 2026, the spectacle was impossible to miss: somewhere between 42,000 and 104,000 fans packed the plaz...

Sung Si-kyung and Raisa covered Lionel Richie's Endless Love — and then Richie himself commented "Love it," sparking a moment nobody saw coming.

Korean actress Goh Hyun-jung met Meryl Streep and Anne Hathaway for The Devil Wears Prada 2 promotions — and Meryl Streep was immediately disarmed.

From Naniwa Danshi's Shunsuke Michieda to Tony Leung to Meryl Streep and Anne Hathaway — Seoul is the new must-stop city for global cinema promotion.