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KTO's BIAS campaign links EXO's Kai and Sehun, Stray Kids, MONSTA X, and TWS to regional Korean travel routes.

EJAE's K-pop Demon Hunters anniversary and World Cup DNA stage show how far her Golden breakout has traveled.

Jun Hyun-moo turns to a j-hope photo in JTBC's Talk Pawon 25 clip after foreign guests doubt his BTS connection.

BOYNEXTDOOR extends the HOME era with HYBE LABELS' official visualizer for VIRAL (SANTOS BRAVOS Remix).

Huh Yunjin hosted Supergirl stars for GQ Korea, turning LE SSERAFIM's CELEBRATION collaboration into a trending crossover.

MBC Entertainment turns Noh Hong Chul’s Furius Baco ride into a compact 360-degree preview for new variety show Nollercoster.

ATEEZ Wooyoung uses Leemujin Service to frame his solo color through TOXIN, Korean ballad covers and a Taeyang classic.

YENA's Catch Catch is gaining across Spotify, Bilibili and Douyin, turning LOVE CATCHER into a major 2026 solo story.

KBS2's Welcome to Sugeun School pairs young children with older Uiseong residents in a warm new variety format.

Baek A Yeon will release "Listen" on June 29, her first single since marriage, motherhood, and a nearly three-year music break.

BIGBANG’s 31-show anniversary tour is more than a comeback. It tests how legacy K-pop can compete in today’s stadium economy.

Go Joon-hee's first televised blind date is trending in Korea as her parents, ideal type and age-gap cliffhanger draw attention.