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Dayoung's MBC appearance turned a 5AM routine, family resilience and a 14-day solo win into a trending K-pop comeback story.

BTS topped May singer brand reputation rankings with a 7.13 million index, ahead of Lim Young Woong and rising rookie group CORTIS.

Tonari releases Format MV through Stone Music, framing the modern rock single around youth, memory and a cinematic reset.

Lee Joo-yeon turned comic family moments and a donation flea market on MBC variety into a fresh Korean trend story.

Yves reaches No. 1 on Canada's YouTube Music Shorts chart with NAIL while her 14-city Americas tour builds global momentum.

Kim Yoo-jung's handwritten note moved fans as attention grows around her upcoming tvN drama 100 Days of Lies.

Lee Jun-ki returns to TV in kiDnap GAME, a Korea-Japan-Hong Kong survival thriller set across seven Asian cities.

Hooking Romance shows how ENA can turn adult romance, star casting, and Genie TV strategy into a clear K-drama identity.

BTS transforms Las Vegas with a red Arirang city campaign, Sphere visuals, fireworks, and massive fan turnout around its concert run.

1theK spotlights Kim Ki Tae with an official Fate live clip, giving the ballad singer a focused platform for vocal storytelling.

LE SSERAFIM joined KBS Kpop's Idol 1N2D for a POWERFUL tour, blending comeback preparation with healing games and group chemistry.

aespa released the LEMONADE highlight medley, previewing 11 tracks before the second full album arrives on May 29.