#belift-lab Articles

EVAN's 'Death of Me' MV anchors his first mini album as first-day sales hit 461,488 copies and global charts respond.

ENHYPEN's THE SIN : BLISS sold 1,774,829 first-day Hanteo copies, turning a changed chapter into proof of resilient fandom demand.

ENHYPEN releases the ROUTE Film for THE SIN : BLISS through HYBE LABELS, giving ENGENE a new visual clue for the project.

EVAN's official HYBE LABELS documentary teasers extend the Ride or Die rollout after strong early YouTube and chart results.

ILLIT introduces an Armor-version concept film for I Got Your Back through HYBE LABELS, setting up a protective new visual era.

ENHYPEN's official 'We'll Be Fine' MV teaser hints at a polished, emotional new visual era through HYBE LABELS.

ILLIT’s MBC festival clip shows the group turning a university stage into a confident crowd singalong moment.

EVAN's RIDE OR DIE is more than a solo debut: it is a test of fandom trust, authorship, and BELIFT LAB's post-ENHYPEN strategy.

ILLIT landed their fourth mini album comeback this week with results that would make any group envious. MAMIHLAPINATAPAI, released on April 30, debuted at numbe...

ILLIT's debut single 'Magnetic' becomes the fastest K-pop group debut song to hit 800M Spotify streams, coinciding with their boldest album release yet.

ENHYPEN has maintained its vampire concept for 6 years straight — rare in K-pop. With 1.65M first-day album sales, a Billboard Artist 100 No. 1, and a 21-city BLOOD SAGA world tour, here's why that consistency is paying off.

On the final night of their sold-out Seoul concert, ILLIT did something unexpected. Instead of ending with an encore, they ended with a word — one that most of...